Grow Your Financial Comfort Zone


"There is no growth in the comfort zone."


-Jocko Willink


Kris grew up in poverty but now finds herself in a very successful career. Her bonus last year was more than her entire salary 10 years ago. She makes more than all of her family members and close childhood friends. She doesn't know how to behave when she goes home to visit. If she goes out with her friends, she's not sure if she should suggest a less expensive restaurant than she would usually go to so that her friends can afford to come with her. Or, she wonders if she should choose a more expensive restaurant and pay the bill. She's worried about what her friends will think of her. She's learned that her family makes fun of her success, using her as the butt of their jokes. Unsure how to handle this new situation, she gives a lot of her money away. It feels like she's doing good in the world. She's helping people get out of debt; she's funding her friends’ business ideas; she believes she's being charitable. Unfortunately, she doesn't have anything to show for her success. She's broke.


Mike grew up very wealthy. He never even knew that there were people in the world who struggled with money. Anytime he wanted anything, his parents would get it for him. He started to believe that he deserved anything he wanted, including his own business. He went off on his own, thinking it was easy to run a successful business, but the business never paid for itself. He has burned through most of his savings and all of his inheritance. He can't afford his lifestyle, but he still keeps up appearances. He still thinks he deserves a certain lifestyle. Unfortunately, he never learned how to get by on less. His lifestyle is not sustainable.



Financial Comfort Zones


We all have a financial comfort zone. A financial comfort zone is a range in which we're comfortable with money, either income or wealth. It's intuitive to think about having a lower bound on our finances. Not having enough money is, in fact, what many people believe to be their biggest financial hurdle.


It's less intuitive to think about there being an upper bound on our comfort zone. It's not intuitive because many of us believe more money will make our lives easier. It's hard to imagine there would be too much money. Having said that, you may know people who have a lot of money but aren't happy. Indeed, many of those who have come into money with the belief that money would make them happy find out that it does not. In many ways, this makes them less happy than they were before. You've probably heard of many examples of celebrities, sports stars, or lottery winners who came into a lot of money and then ended up losing it all, or worse.


A financial comfort zone dictates how we define "rich people" and "poor people." Rich and poor are very subjective terms. Somewhere out there is someone who would call me a poor person. Somewhere else out there is someone who would call me rich. Rich and poor are relative to where we are.



Money Scripts Determine Financial Comfort Zone


We carry around a set of beliefs called Money Scripts that drive all of our financial behaviors. Our Money Scripts inform us about how the world works, at least our understanding of it based on our lived experience. These Money Scripts also set the bounds on our financial comfort zone.


For example, there are people who grew up at or near poverty. Many who are living at this socioeconomic level find it easy to believe that more money would solve all their problems. Someone with this belief might be living at or near the lower end of their financial comfort zone, while at the same time not believing there is a maximum to their financial comfort zone.


Some people carry around beliefs that money is wrong or that money turns people into bad people. Those who carry around a belief like this will have a lower maximum to their financial comfort zone, because they don't believe money is good. They may even think that there is virtue in living with less, so their lower bound may be relatively low.


People who grew up wealthy and have never had to go without may have created a belief that they deserve to have whatever they want. Someone with these beliefs will have the minimum of their financial comfort zone set very high.



Rules Change Outside Your Financial Comfort Zone


Most of us have an unconscious reluctance to move out of our financial comfort zone. I say unconscious because we would not be able to admit this to anyone, including ourselves. Within our financial comfort zone, we know what the rules are. We know how to navigate the world. When we leave our financial comfort zone, we enter unfamiliar territory. The rules change. This is just as true on the upside of our financial comfort zone as it is on the downside.


For most of us, our friends and family members are at or around the same socioeconomic level. Imagine what happens, then, when you leave that socioeconomic level. If you find yourself falling down the socioeconomic ladder, your friends may try to tempt you into spending more money than you can reasonably afford. If you come from a wealthy family and, say, decide to live a more simple life, you may find your family members may disapprove of your decision.


Now imagine what happens when you find yourself in a higher socioeconomic condition. Now you might be in a situation where your friends and family members make fun of you for having more. You may have heard the statement, new level, new devil. Or perhaps you're familiar with the Notorious B.I.G. song "Mo Money, Mo Problems." The problems you face at a lower socioeconomic level can indeed go away, but they are replaced with new, different problems.


The game changes when we leave our financial comfort zone. And that's uncomfortable for us.



Conscious Vs. Subconscious Impact on Financial Comfort Zone


Although it feels like we are making most of our decisions, our subconscious mind actually makes most of our decisions for us. These decisions happen outside of conscious awareness. To the extent the conscious part of our brain knows of the decision, it simply rationalizes after the fact. It makes up a story.


The subconscious part of our minds is ancient and is tasked mainly with survival. This part of the brain is always looking for threats. In fact, this part of the brain hasn't had an upgrade in 150,000 years. It still thinks we're living in tribes. This is why it is so hard for us to change behavior. The part of the brain in control prefers the familiar to the new, even if the new is better for us.


Moving out of our financial comfort zone threatens many of our basic needs. For example, our need for belonging can be threatened if we no longer fit in with our friends and family. The same is true for our need for connection. Our need for safety and security can be threatened if we don't believe we have the skills to navigate the new financial neighborhood.



Money Is a Tool, Not a Goal


Money is not a goal; it is a tool. How we use this tool changes depending on where we are. Viewing money this way can help us if we find ourselves moving up or down the socioeconomic ladder. Knowing that how we use this tool will change, we have permission to learn the new rules of the game. It allows us to understand how our new circumstances fit into our values and our life. We get to choose the life that we want, given the resources that we have.



Understanding that you have a financial comfort zone is the first step towards growing that financial comfort zone. Learning and understanding the Money Scripts that drive your behaviors and inform your financial comfort zone will help you challenge any Money Scripts that may be unhelpful or keeping your financial comfort zone narrow. Increasing your awareness and confidence around your finances will help you live a more calm and intentional life.


You only have one life. Live intentionally.

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Related Money Health® Reading
References and Influences

Haidt, Jonathan: The Happiness Hypothesis

Hanson, Rick, and Forrest Hanson: Resilient

Hefferon, Kate, and Ilona Boniwell: Positive Psychology

Kahneman, Daniel: Thinking Fast and Slow

Klontz, Brad, Rick Kahler, and Ted Klontz: Facilitating Financial Health

Klontz, Brad, and Ted Klontz: Mind Over Money


Note: Above is a list of references that I intentionally looked at while writing this post. It is not meant to be a definitive list of everything that influenced by thinking and writing. It's very likely that I left something out. If you notice something that you think I left out, please let me know; I will be happy to update the list.


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