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Why It's Important to Have Clarity and Confidence


 

"Too many people spend money they haven't earned, to buy things they don't want, to impress people they don't like."


-Will Rogers

 

I'm overwhelmed. It's 2003 and I'm in a men's clothing store buying my first suit. I'm kind of nervous because I'm not used to fancy clothes. On the other hand, I know I need a suit because I'm going to start interviewing for jobs where I'll be expected to be in a suit and tie.


I don't know my size; I didn't even know there were sizes to suits. I thought they came in size S, size M, or size L. I chose this store because I've seen their ads before and it looks like this is the place to buy suits. Plus, I drive by this place all the time.


The salesman who helped me must have known immediately that I had no idea what I was doing. He very confidently walked me away from the less expensive suits to the more expensive ones. I was easy to convince; he knew what I wanted to hear - or rather, what I thought I needed to hear.


He helped me find a grey suit that he told me would be perfect for interviews. He brought me up to the front and processed my payment. As a consolation, he told me that if I change my mind I can bring the suit back.


I never did bring the suit back, and I spent almost twice as much as I wanted to. It's good that I had a credit card at this point, because I didn't have this much money in the bank!


I fell for so many advertising tricks that I believe this salesman is probably telling stories about me to this day. How was I so susceptible?


confidence and clarity in your values lessens your susceptibility to advertising

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