money health weekly


Why It's Important to Have Clarity and Confidence


"Too many people spend money they haven't earned, to buy things they don't want, to impress people they don't like."

-Will Rogers


I'm overwhelmed. It's 2003 and I'm in a men's clothing store buying my first suit. I'm kind of nervous because I'm not used to fancy clothes. On the other hand, I know I need a suit because I'm going to start interviewing for jobs where I'll be expected to be in a suit and tie.

I don't know my size; I didn't even know there were sizes to suits. I thought they came in size S, size M, or size L. I chose this store because I've seen their ads before and it looks like this is the place to buy suits. Plus, I drive by this place all the time.

The salesman who helped me must have known immediately that I had no idea what I was doing. He very confidently walked me away from the less expensive suits to the more expensive ones. I was easy to convince; he knew what I wanted to hear - or rather, what I thought I needed to hear.

He helped me find a grey suit that he told me would be perfect for interviews. He brought me up to the front and processed my payment. As a consolation, he told me that if I change my mind I can bring the suit back.

I never did bring the suit back, and I spent almost twice as much as I wanted to. It's good that I had a credit card at this point, because I didn't have this much money in the bank!

I fell for so many advertising tricks that I believe this salesman is probably telling stories about me to this day. How was I so susceptible?

confidence and clarity in your values lessens your susceptibility to advertising

Marketing and Advertising